With 400 million users and counting, LinkedIn has been rated as one of the most useful social networking platforms for B2B marketers. If your aim is to build a prominent professional influence and grow your network, LinkedIn is the platform you should be on. LinkedIn is mostly a professional platform for people to come together to connect with peers and learn about various industries. Whether you just started creating blogs or you publish blogs often, you are always looking for people who are interested in the content you produce in other words, you are always on the lookout to generate qualified traffic to your blog site.
LinkedIn can serve as a great platform to generate free as well as organic traffic to your blog page. Many people hold this misconception that LinkedIn is just best for posting a resume while seeking for a job. But that’s not at all true. Since there are more than 300 million LinkedIn members, and the site gets over 187 million unique visits per month, it serves as the best platform to generate quality traffic towards your blog.
Top 5 Ways To Get More Traffic To Your Blog Through LinkedIn
Complete your profile– An incomplete profile is neither appealing nor professional. Your LinkedIn profile stands as the first impression, therefore, make it count! If you want quality traffic then it is vital to make your profile highly compelling and value-driven. The more value-driven and complete your profile is, the more likely it is for people to read and visit links you have posted. If you are a business owner, it would be beneficial if you create a business LinkedIn company profile while building your own personal profile. Take into consideration minute details and update the following such as logo, page banner, you’re about us section, personal summary/ profile bio, adding backlinks to your website, and more. .
Increase and build connections- The process to add a connection is the same as any other social media platform such as Facebook. On LinkedIn, search for people you know and add them as a connection. With the help of LinkedIn, you can keep in touch with all your business contacts and develop and expand your network substantially. The more connections you have, the more access visitors will have to your profile. Therefore, in order to get featured on this platform, increase your LinkedIn network, and connect with as many possible people you may know. If you only have a few connections, this limits the number of potential clicks on your profile and website you could be obtaining each day.
Be Active- Consistency and continuity is the key to generate quality traffic towards your blogs. Therefore, in order to stay active on LinkedIn, it is vital to post frequently. Posting frequently does not mean spamming. Create a plan as to when and what you will be posting. You can stay active on LinkedIn by updating your status a few times a week. You can also post links to your blogs or forward links to other third party blogs. The whole idea to stay active while still staying relevant.
Join targeted groups- One of the effective methods of driving new visitors to your profile is by joining various LinkedIn groups or being a part of other groups. It is certain that there are groups of people on LinkedIn that share the same interest as your blog. Search for topics that best suit your kind of blogs and content. Once you find the groups of your interest, check them out first. Various groups have different guidelines that they want you to adhere to, so be sure to check out their terms and conditions before you pot anything on the group. It is vital to keep a close look and track the total number of users active in that particular group as well as check out the type of content they are posting regularly. Do your research and be sure to find your niche networks with whom you can share your blog with. If you are a starter in this field, its best advised to partner with a leading LinkedIn Advertising company in Mumbai to help you take your blogging strategy to the next level.
Engage with your network- In order to build lasting, long term relationships with your audience, it is vital to stay engaged and connected with them. You can increase your overall engagement in many ways. While writing a blog make sure to write engaging and interesting content. This will ensure that your audience doesn’t get bored with the content you put out. One way to boost engagement on this platform is to include a question or a personal view inside your blog post. This will compel users to add a review to your blog post. Use LinkedIn’s features such as make a ‘poll’ to foster engagement and ask questions related to your blog in the poll. Do not only engage in your posts but also engage in the groups you have joined. The more engagement you have in a group, the more likely you’ll become a top influencer in your niche.
